Situation Events is an ongoing event series aimed to advance the conversation of key marketing issues and new innovation affecting our clients and partners.
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Please note our events are by invitation only.
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Past presenters
Bloomberg | Blue Man Group | Broadway World | Broadway.com | Buddy Media | Capacity Interactive | Cell-it | CitySearch | Davenport Theatricals | Expedia | Funny or Die | Goldstar | Google | Group Sales Box Office | Lotame| Madison Square Garden | Mashable | New York Islanders | New York Times | Newsday | NY Post | NYC & Company | Patron Technology | Playbill | Radian6 | Roger Smith Hotel | Serino Coyne | Shubert Organization | Theatermania | Theatre Direct International | Travelzoo | Trip Advisor | Varitalk | Yelp | YouTube
Situation Event Archives
TUESDAY, MARCH 27, 2012 - NEW YORK
MEASURING SUCCESS: 10 METRICS THAT MATTER IN 2012
In a new format for Situation Events, we brought together experts in the disciplines of web analytics, email, mobile, search, and online display advertising to each present two metrics that would impact the digital space in 2012.
Participants: Viacom, Google, Mobile Roadie, Nederlander
MONDAY, DECEMBER 12, 2011 - NEW YORK
THE FUTURE OF TICKETING IN LIVE ENTERTAINMENT
With new innovation happening every day in how tickets are sold online, we brought together a few of the major players that are at the forefront of the discussion. The topic covered where ticketing technology is today, and more importantly, where it is going over the years to come.
Participants: Ticketmaster, Telecharge, AudienceView
TUESDAY, NOVEMBER 15, 2011 - LAS VEGAS
THE SOCIAL SITUATION: THE IMPACT OF SOCIAL MEDIA ON THE LAS VEGAS CONSUMER
Some of the best experts in the industry discussed social media marketing and how it is paramount to the success of Las Vegas brands. The topic covered the current state of social media and where this exciting communication platform is headed in the future.
Participants: Radian6, Buddy Media, The 7th Chamber
THURSDAY, SEPTEMBER 15, 2011 - NEW YORK
SAY WHAT? LISTENING TO OUR CONSUMERS
We did a deep dive into the social world of brand monitoring by speaking with top industry folks on best practices for truly listening, engaging, and responding to consumers whenever they are mentioning your brand.
Participants: Radian6, Buddy Media, Mashable
WEDNESDAY, JULY 13, 2011 - LAS VEGAS
THE DIGITAL TOURIST: WHAT HAPPENS IN VEGAS
We were thrilled to host our first Las Vegas event. In a panel with Google, we explored the ways tourists are using digital outlets to plan their trips to Las Vegas. We also discussed how marketers are using search, display, mobile and YouTube effectively.
Participants: Google
TUESDAY, MAY 24, 2011 - NEW YORK
THE DIGITAL TOURIST: A NEW YORK STATE OF MIND
We took a trip into the mind of the digital tourist. Our panelists discussed how tourists research and book their NYC travel and talked through in-market research and post-vacation reviews behavior. We even heard from real tourists from the streets of New York City.
Participants: Google, Trip Advisor
TUESDAY, MARCH 22, 2011 - NEW YORK
THE VOICELESS CONVERSATION: EXPLORING EVERYDAY MOBILE
We talked about how the mobile device in our hands has affected the way brands are reaching out to consumers and the way consumers, in turn, are interacting with brands. We also talked about what people can expect in the future from the mobile space.
Participants: Madison Square Garden, New York Times, Cell-it
TUESDAY, JULY 27, 2010 - NEW YORK
SOCIAL MEDIA STAGED: THE COMEDY AND TRAGEDY OF ONLINE INTERACTION
From brands in our industry to Nestle and Jet Blue, we talked about how brands handle the comedies and tragedies of social media.
Participants: NYC & Company, Davenport Theatrical, Roger Smith Hotel
TUESDAY, MAY 25, 2010 - NEW YORK
SUMMER IN THE CITY: A LOOK AT LOCAL AND TOURIST ACTIVITY IN NEW YORK
In collaboration with NYC & Company, we presented a session to discuss trends for summer activities and entertainment in New York City. NYC & Company shared their insider knowledge on past statistics and future projections.
Participants: NYC & Company
TUESDAY MARCH 2, 2010 - NEW YORK
THE CUSTOMER IS ALWAYS RIGHT: THE IMPACT OF ONLINE CONSUMER REVIEWS
This panel discussed both the positive and negative impact consumer reviews have in marketing efforts, as well as the importance of brand monitoring and the direct effect of consumer reviews on sales.
Participants: TripAdvisor.com, CitySearch, Yelp, Goldstar
TUESDAY JANUARY 26, 2010 - NEW YORK
HOW IS THEATRICAL PRESS CHANGING IN THE WORLD OF INSTANT INFORMATION
Broadway has lived by long-standing rules for years, but as the web continues to make information available as soon as it happens it continues to change how critics deliver information. We discovered how the legitimate critics and reporters are responding and how the traditions of media coverage in the theatre is changing.
Participants: Bloomberg, NY Post (Michael Riedel), Newsday (Linda Winer)
THURSDAY DECEMBER 3, 2009 - NEW YORK
GETTING PERSONAL: EXPLORING THE VALUE OF CUSTOMER LOYALTY
We gathered a diverse group and discussed the importance of customer relationship management. From email communication to following trends in your industry, the panelists talked about the investment and strategy it takes to build and nurture relationships with live entertainment ticket buyers.
Participants: Capacity Interactive, Patron Technology, Davenport Theatrical Enterprises, Inc., MSG Varsity, New York Islanders
THURSDAY OCTOBER 27, 2009 - NEW YORK
CONTENT IS KEY: A DISCUSSION WITH CREATIVE AND MARKETING MINDS
We gathered Tony Award® winning NEXT TO NORMAL lyricist Brian Yorkey, actor Andrew Kober—from the Tony Award® winning musical HAIR—and Serino Coyne’s Chief Creative Officer, Sandy Block, and discussed the importance of creating content for marketing a Broadway show. The discussion ranged from social media content to executing a successful campaign. Key takeaways included the risks and rewards of content creation.
Participants: Serino Coyne, Andrew Kober (Actor, HAIR) , Brian Yorkey (Librettist/Lyricist, NEXT TO NORMAL)
THURSDAY OCTOBER 1, 2009 - NEW YORK
SUPER GROUPERS: THE CURRENT STATE OF GROUP SALES
Guest moderator Leslie Case, Director of Sales and Marketing for Blue Man Productions, led a discussion on best practices for marketing to groups.
Participants: The Shubert Organization Inc., Group Sales Box Office, Theatre Direct International, Blue Man Group
THURSDAY, AUGUST 27, 2009 - NEW YORK
PUTTING THE GOO IN GOOGLE: LEARNING WHAT STICKS IN THE SEARCH WORLD
We gathered our team of Google representatives and discussed everything from Search 101 to keyword bidding. They also shared case studies and best practices from the world’s largest search engine.
Participants: Google
THURSDAY, JULY 16, 2009 - NEW YORK
A TOURIST LINE: THE CURRENT OUTLOOK FOR NYC TRAVEL
Guest moderator Charlie Flateman from the Shubert Organization guided us through a discussion that touched on New York City tourism trends and best practices when communicating to tourists.
Participants: Shubert Organization, NYC & Company, Travelzoo, Expedia
THURSDAY, MAY 28, 2009 - NEW YORK
SOCIAL MEDIA 101: MY STATUS IS BETTER THAN YOUR TWEET
We gathered to discuss social media and what it means to our entire industry. The panel of experts discussed best practices, maximizing effectiveness, and simple steps anyone can take to play a role in the social media space. We learned that any marketer not in the social media space "should be arrested."
Participants: Lotame, Buddy Media, BroadwayWorld
TUESDAY, APRIL 28, 2009 - NEW YORK
ONLINE VIDEO: PERSPECTIVES FROM TODAY'S LEADERS
This hour-long discussion with three influential online video experts covered topics from video analytics to viral video, from creating content to distributing content. The different backgrounds of each of our panelists made this event informative for all.
Participants: YouTube, Funny or Die, Varitalk
TUESDAY, MARCH 31, 2009 - NEW YORK
THE NEW YORK TIMES and SITUATION INTERACTIVE EVENT: THE WEB 2.0
We assembled a panel of editorial, technology and research professionals at The New York Times to speak about consumer behavior with the publication along with a look toward future initiatives that will affect the live entertainment industry.
Participants: The New York Times
TUESDAY, FEBRUARY 24, 2009 - NEW YORK
A DISCUSSION WITH BROADWAY'S LEADING CONTENT PROVIDERS
This event touched on topics ranging from understanding the popular theater-related email blasts to exploring the research consumers participate in online prior to purchasing tickets. The hour-long panel highlighted many of the key issues facing theater marketers today.
Participants: Playbill, Broadway.com, Theatermania