The Making of Thought Leadership

The Making of Thought Leadership

One of my go-to morning reads is Thomas Cott’s daily newsletter, You’ve Cott Mail.  A digest of stories around a particular theme related to the arts industry, YCM often focuses on experiential and brand marketing, and consistently provides interesting, relevant...
When Brands Sacrifice for the Greater Good

When Brands Sacrifice for the Greater Good

Consumers are certainly driving a change in corporate culture and its focus on delivering a greater good around their products and services.  More sustainable processes, better work standards for their employees, a plea for greener options – yes, consumers are craving...
KEEPING LIVE ALIVE

KEEPING LIVE ALIVE

Recently, Adweek featured a piece I wrote about the biggest challenge I see facing the live event industry today. Read a snippet below or the whole article here. – We are in the midst of a transformational shift in how fans consume and attend live events....
The Mindset of the Aging Experience Seeker

The Mindset of the Aging Experience Seeker

I came across this great research recently (summarized nicely by The New York Times) centered on experiences and the happiness we get from them over time.  Research has continued to support that every dollar spent in “doing” is a better dollar spent than...
THE DAWN OF DIGITAL DOMINANCE

THE DAWN OF DIGITAL DOMINANCE

As an agency with deep digital roots, we would be remiss if we did not highlight the recent finding from ad forecaster Magna Global: digital dominance is coming even faster than originally projected. They’ve shaved a year off their past prediction which marks 2017 as...