The Experiential Factor – Here’s What You Missed.

The Experiential Factor – Here’s What You Missed.

For those of you who weren’t able to make it, yesterday we hosted an agency event entitled, “The Experiential Factor: Maximizing the Magic of Being in the Moment.” We had four fantastic speakers across a range of topics that all focused on enhancing in-the-moment and...
What Is the Best Broadway Can Be?

What Is the Best Broadway Can Be?

Many of you know that I’m part of the team that organizes TEDxBroadway, and I’m pleased to announce the return of the event on February 23rd, 2015. It might seem far off, but we’ve just announced the first group of presenters for our 2015 conference....
New Job Openings @ Situation & More!

New Job Openings @ Situation & More!

We have a range of very exciting job opportunities at Situation for junior, mid and senior level positions across our client services, creative, development teams and more. In addition, we have a few job postings on behalf of our clients/partners that are looking for...
The Making of Thought Leadership

The Making of Thought Leadership

One of my go-to morning reads is Thomas Cott’s daily newsletter, You’ve Cott Mail.  A digest of stories around a particular theme related to the arts industry, YCM often focuses on experiential and brand marketing, and consistently provides interesting, relevant...
When Brands Sacrifice for the Greater Good

When Brands Sacrifice for the Greater Good

Consumers are certainly driving a change in corporate culture and its focus on delivering a greater good around their products and services.  More sustainable processes, better work standards for their employees, a plea for greener options – yes, consumers are craving...