The Mindset of the Aging Experience Seeker

The Mindset of the Aging Experience Seeker

I came across this great research recently (summarized nicely by The New York Times) centered on experiences and the happiness we get from them over time.  Research has continued to support that every dollar spent in “doing” is a better dollar spent than...
THE DAWN OF DIGITAL DOMINANCE

THE DAWN OF DIGITAL DOMINANCE

As an agency with deep digital roots, we would be remiss if we did not highlight the recent finding from ad forecaster Magna Global: digital dominance is coming even faster than originally projected. They’ve shaved a year off their past prediction which marks 2017 as...
DID YOU REALLY FEEL THAT?

DID YOU REALLY FEEL THAT?

The recent earthquake in California was quite a scary one for many and my thoughts and prayers are with those impacted from the damage.  I came across this interesting analysis from a tech company that monitors sleep behavior via wearable devices. Their data, which is...
SPONSORSHIP GONE WRONG

SPONSORSHIP GONE WRONG

Let me start by saying that it’s clear that the marketing executives at Levi’s are smart people. Levi’s would not have sustained it’s footprint in youth culture for as long as it has if there weren’t smart folks running the organization....
ATHLETES ARE BIGGER, FASTER, STRONGER – BUT WHY?

ATHLETES ARE BIGGER, FASTER, STRONGER – BUT WHY?

As a sports fan, I found the following TED talk by David Epstein both informative and surprising.  Yes – the records athletes continue to break are sky-rocketing, but why this is happening is a bit more calculating and obvious than one might first notice.  And,...