KEEPING LIVE ALIVE

KEEPING LIVE ALIVE

Recently, Adweek featured a piece I wrote about the biggest challenge I see facing the live event industry today. Read a snippet below or the whole article here. – We are in the midst of a transformational shift in how fans consume and attend live events....
The Mindset of the Aging Experience Seeker

The Mindset of the Aging Experience Seeker

I came across this great research recently (summarized nicely by The New York Times) centered on experiences and the happiness we get from them over time.  Research has continued to support that every dollar spent in “doing” is a better dollar spent than...
THE DAWN OF DIGITAL DOMINANCE

THE DAWN OF DIGITAL DOMINANCE

As an agency with deep digital roots, we would be remiss if we did not highlight the recent finding from ad forecaster Magna Global: digital dominance is coming even faster than originally projected. They’ve shaved a year off their past prediction which marks 2017 as...
DID YOU REALLY FEEL THAT?

DID YOU REALLY FEEL THAT?

The recent earthquake in California was quite a scary one for many and my thoughts and prayers are with those impacted from the damage.  I came across this interesting analysis from a tech company that monitors sleep behavior via wearable devices. Their data, which is...
SPONSORSHIP GONE WRONG

SPONSORSHIP GONE WRONG

Let me start by saying that it’s clear that the marketing executives at Levi’s are smart people. Levi’s would not have sustained it’s footprint in youth culture for as long as it has if there weren’t smart folks running the organization....