DID YOU REALLY FEEL THAT?

DID YOU REALLY FEEL THAT?

The recent earthquake in California was quite a scary one for many and my thoughts and prayers are with those impacted from the damage.  I came across this interesting analysis from a tech company that monitors sleep behavior via wearable devices. Their data, which is...
SPONSORSHIP GONE WRONG

SPONSORSHIP GONE WRONG

Let me start by saying that it’s clear that the marketing executives at Levi’s are smart people. Levi’s would not have sustained it’s footprint in youth culture for as long as it has if there weren’t smart folks running the organization....
ATHLETES ARE BIGGER, FASTER, STRONGER – BUT WHY?

ATHLETES ARE BIGGER, FASTER, STRONGER – BUT WHY?

As a sports fan, I found the following TED talk by David Epstein both informative and surprising.  Yes – the records athletes continue to break are sky-rocketing, but why this is happening is a bit more calculating and obvious than one might first notice.  And,...
BROADWAY’S BIGGEST MISSED OPPORTUNITY

BROADWAY’S BIGGEST MISSED OPPORTUNITY

Overall, Broadway is kicking butt right now.  For the most part, things are pretty good! But I believe we have some longer-term issues we need to keep an eye on – particularly the potential drought of our future talent pipeline given the sizable changes we can...
WHAT ENGAGEMENT REALLY LOOKS LIKE

WHAT ENGAGEMENT REALLY LOOKS LIKE

As I sat in the fantastic Ticketmaster Sports Summit in Los Angeles this week, the theme that surfaced again and again was “engagement”–specifically the need for sports brands to tap into “engagement.”  In fact, just about every live event conference...