Relationships dominate our lives. Their value is greater than the sum of individual parts. In fact at their best, relationships provide exponential value that is impossible to create individually. And in a world that’s driven more and more by social behavior, both online and off, even brands are in the relationship game. At the May 2016 event for The Relationship Exponent, the agency’s leadership analyzed great relationships — what makes them work and what makes them break.
For a look inside The Relationship Exponent, check out our companion publication — the third issue of SITUATION, The Magazine, which features a variety of perspectives and profiles from both inside and outside the agency.